Getting it right before you write anything is 80% of the battle, and will save you time, money and anguish all the way through the writing, production and marketing processes.

 

You have a plan on the back of a napkin, a mind map pinned to a board, or a stack of index cards spilling out of a drawer. But not so fast!

• Who is the book for?
• What is the one big idea?
• Will the reader be changed?
• What will they be able to do after reading the book?